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Research papers

From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages. Marketing, however, has hardly changed. How...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Sid Simmons, Danielle Pinnington
Company: Incite Marketing Planning
September 22, 2002
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Citation

Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-the-horse-s-mouth-


Research papers

The application of catastrophe theory to help predict the outstanding new product

A number of different sales forecasting systems have been developed for predicting the sales volume potential of new products, particularly in the FMCG area. While most of these systems have a reliable track record for more conventional new products,...

Catalogue: Seminar 1990: New Product Development
Authors: Sid Simmons, Xavier Azalbert
June 15, 1990
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Citation

Simmons and Azalbert (1990a, June 15). The application of catastrophe theory to help predict the outstanding new product. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-application-of-catastrophe-theory-to-help-predict-the-outstanding-new-product